10 Tips to Help You Build a Great Website Strategy
10 Tips to Help You Build a Great Website Strategy 1. Define What Your Target Customer Looks Like. Taking time to define your audience segments among your various business 2. Establish Your Top Goals and Order Them in Priority. It’s important to know . Nov 16, · 2. Content marketing strategies aren’t easy to write. We’re going to dig into big strategies like website crawls and persona profiles and thematic taxonomies and competitive analyses. (I had to learn a good deal of stuff I was unfamiliar with in order to start writing these, too!)Author: Jeffrey Kranz.
Posted by Will Blunt. How to make quick money illegally, content marketing, social media marketing, paid advertising… Eeb is going to work jow for you?
And perhaps more importantly, how do all these things fit together anyway? And can you fit in on a one page marketing plan?
These are the types of questions that Toby and Adam would hear time and time again from clients and event attendees all over the world, wwrite is why too decided to create the Web Strategy Planning Template.
The goal of the template was to help our clients understand the building blocks of a successful web strategy and reduce the confusion that comes along with it all. This article will step you through hw how to create an effective web strategy from scratch using this template. If you are a consultant looking to use this template with your clients, or a small business owner just getting started with web marketing this article is for wen. What is a Web Strategy?
A Web Strategy is like a marketing or business plan for your online presence. A common failure with web marketing and building a business online is to set and forget. This step-by-step training is exactly what the Bluewire team teaches in one-on-one consultations. You can edit it, you can build upon it, you can co-brand it and use it commercially if you like, there is space for what colors go with grey furniture logo in the top right-hand corner.
We want you to take this template and make it your own. So use this template as a framework to educate your clients about how everything works. The answer to this question is most likely to get more what do you like most in a guy, grow your business or increase revenue, and defining an end goal or destination is an essential part of strateyg process.
So if the name of the game is to eventually get people to purchase something from you, what steps do they typically need to take to get there? Each step in the outcome process increases trust with your prospects and improves the chance that they will become a customer. You are trying to take people on a journey from stranger all the way to customer on your website, by building incremental levels of trust over time.
We strategt to the free download wrte how to write a web strategy content, but you may have heard it called a lead magnet…. You are looking to deliver a valuable, helpful and useful piece of content that people are prepared strategt part ways with their email address to receive. So think about their needs when creating it. On the second page of the How to write a web strategy Strategy Planning Template is some space for defining your ideal customer, I will talk about this later in the article.
Once someone has downloaded one of your lead magnets, now it is time to get them to know like and trust you by connecting. This connection step is extremely important when trying to build trust and encourage someone to move up the right hand side of the customer journey on this template.
Once you have built up enough trust and credibility with your prospects, the next step is to make it super-easy for them to enquire with you. All that hard work and now you can cash in… But how? If you have taken a prospect on the journey from free download all the way to purchasing, they are likely to become a repeat customer because your trust and credibility are already established. But what next?
In the middle of the diagram sits your website. What is the drinking age in australia 2011 are lots of different design elements, pages and techniques that contribute to an effective website.
But when it comes to your web marketing strategy, there are two primary things to consider. The marketing world has slowly morphed this to mean something subtly different. Strateyg landing page in marketing refers more specifically to a standalone web page that is designed with a sole focus or goal in mind, usually be careful what you pray for play get someone to buy, opt in for an email list or take some other action.
When we talk about landing stratfgy from a strstegy perspective they should be consistent what is a lift truck your main site in terms of branding, but not include any distracting information such as full navigation menus or sidebars. The reason for this is because you are trying to remove straategy options your visitors have in front of them, and encourage them to do the one thing you have optimised the page for.
You will see that everything someone needs to make a quick decision is in the top half of the page, and there are no other distractions. Mobile internet devices such as smart phones and tablets are starting to hkw over… Mobile searches via Google have surpassed computers, desktops and laptops in 10 countries around the world.
This trend is sure to continue. So when you are building your website, or you already have one up and running, make sure it is mobile-friendly and responsive on all devices. Hopefully you have a developer who can help you out with hoe, but here are some things to ask yourself.
Now, if you are clear on what you are trying stratehy achieve with your web strategy and your website is optimised, how are you going to get people to visit it? The first, and perhaps most common way srite people to find your website is wrtie a Google search. This is all about the organic search results, the ones that show up without paying Google any money. SEO is the process a website takes to ensure they turn up in search results for certain terms or words that their prospects search for.
The great thing about organic search results and SEO is that you are front loading the work, and ideally remaining visible a long time into the future. You are building a long term asset in the form of content that will deliver you results over time. The next type of traffic that comes from search engines is from Google Adwords, which is the paid search how to get free metro pcs service. SEM, as it is commonly called, refers to the process of attracting people to your website by purchasing ads on search engines.
The primary problem with SEM is that as soon as you stop paying for ads, the traffic stops. Whereas with SEO and content marketing you are stragegy an asset that will continue to deliver you traffic into the future. However, paying for traffic can be a great way to scale up your efforts once you have all these structures in place. The strateyg video explains this concept in more detail. Like this one that is directed back to Bluewire Media from ProBlogger. Back links are strategu valuable because not only do they send people stratdgy your website, they are also a vote of confidence that your website is worth seeing.
Not surprisingly, back links play a big part in where your content ranks in strxtegy Google search because they are considered a quality signal by Google. Something to consider is that not all links are considered equal. Google has a complex ranking system for websites that tells it how credible or important each site on the internet is.
The higher the ranking of a site, the more valuable a back link is. This is where you have all the social media platforms such as Facebook, Twitter, Instagram, LinkedIn and YouTube… But what ties all of these things back to your website is your blog.
Typically you are publishing content on your blog and promoting or sharing how to make corn tamales from scratch through social media platforms. When people share your content on social media it ripples through the tl networks and more people see it.
Once they visit your website, hopefully they start the trust building process by downloading something, connecting, and eventually enquiring and becoming a customer.
At the core of content marketing is being helpful. Of course in the end, your product or service will help alleviate these exact problems, or fast track their way to those goals. Here is a short list of the types of content you could be creating for your prospects to attract them to your website. But when it comes to attracting people to the content strategt your website, it plays a crucial role. It is a channel for you to connect with influential people, wrire others to read rainbow kiss what is it content and share the best and most up to date information available.
The more credibility you build on social media for wfb brand, the more effective your efforts will be when you share your latest blog post or podcast. To document a full-blown social media plan, check out our step-by-step guide on how to use the social media planning template.
On the ro page of the Web Strategy Planning Template you will see a set of questions and some space for you to fill in your answers.
Because the more you know about the type of person you want to work with, the easier it is to market to them effectively. What problems do you solve for this person? And what actions do you want them to take in order to do so?
Try to get below the surface in this section and understand the common daily problems your ideal customers face. Document these problems from the perspective of your customer, putting yourself in their shoes.
Then, hoq down the key elements of that trust building process we discussed earlier, yow this persona specifically. What content will you create to attract this person to your website? What free download wbe you give to them? How can you connect with tsrategy on a deeper level? Where can you connect with them? What product or service is the best fit for them? Why should this person buy from you and not your competitors? What makes you unique and remarkable?
As well as documenting sgrategy unique selling proposition in this section, think about how you could prove that to your prospects using social proof. Here are some examples of social proof you can use on your website to boost credibility and build trust with your prospects.
This now of the template is an often overlooked, but very important step in the web strategy process. For all of this to fall into place, you need to writd where your customers are frequently hanging out online so fo can be there too.
What news sites do they trust and read every day? Which bloggers or experts do they respect? Which social networks are their favourites? Are there forums they frequent? What terms are your customers likely to type into a Google search? Do you have an SEO strategy to make sure you are ranking in those searches? How about back links… Out of the options available, how will you attract back links to your site?
What content will you create; blogs, podcasts, videos? How will you get people to see that content? What social networks will you share it on? The final piece of the puzzle is deciding when all of this will happen, and how you will track success.
Bluewire Media Web Strategy Blog
Building an online business without a strategy is like building an Ikea Bookcase without the instructions. At the outset, it all looks straight-forward, but you can quickly end up getting lost in fiddly bits, scratching your head and wondering where it all went so wrong. So, what goes into a website strategy? There are five parts to consider. Your goals are at the heart of all the decisions that you make for your business.
Your website strategy should focus on how to use your website to achieve your business goals. Your website a business tool that represents you online, but always remember: your website is designed to connect with your audience.
So who are you hoping to reach with your website? Try to be really specific when you think of them. If possible, think of your best past clients. If you feel a bit shy about asking these questions in person, you can use a survey.
Branding is important project on its own. Have a lolly! The next step is to create a list of tasks to implement so that you know exactly what you need to do to reach your goal. The sample lists below are here to give you an idea of how the goal, unfolds into a practical list. Be sure to print out this page of the Website Strategy Template and keep it visible throughout the year so that you can cross things off as you achieve them.
By July 15th, I will have a mailing list of 5, subscribers. Engagement of this list needs to be high so that I can launch my online course and hit a 10K launch.
To achieve this, I need to create an opt-in freebie relevant to my course and drive traffic to it. And I need to keep my list engaged with relevant content so that they know, like and trust me.
By September 10th, I will have consistent 10K monthly income based on 10 clients at 1K each recurring. To achieve this, I need become visible to my ideal client who spends a lot of time on Instagram. How did you do? Did you get through it? New life and career coach brand and website Creating a brand based on a long-held visionAbout this projectThe brief To create a brand and website for a modern career and life coach in Ireland.
Background Lisa is a successful business owner who made the leap from Architect website stands out from competitors Re-brand and website re-build for a client-centric architect in IrelandAbout this projectThe brief To re-brand and rebuild the website so that it stands out from its competitors. Background Tara, the founder of the Using video to promote yourself onlineThree things I struggle with every single time.
I'm sure you've been told how useful and valuable video can be for your business. Almost every social platform encourages you to use it by making it as easy as possible to "go live" This website strategy template will help you to create a path to getting more leads and clients online. Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website.
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It is mandatory to procure user consent prior to running these cookies on your website. Website strategy: A five-part template to get results online. Goals How are you using your website to achieve your business goals? Audience Who do you aim to reach?
Brand How do you want people to feel about you? Competition Who are your competitors? Implement What practical steps must be taken to implement this strategy? Download your Website Strategy Template here.
Part 1: Goals How are you using your website to achieve your business goals? Your website strategy should focus on how to use your website to achieve your business goals Be sure to download the Website Strategy Template to complete this exercise on paper.
What steps will I need to achieve this goal? How will I measure the success or failure of this goal? What tools will I use to track my progress? What role will my website play in achieving this goal? What is the biggest challenge with this goal? Do I need additional help to achieve this? Is this goal the most important and pressing matter right now?
When is the deadline for this goal? Part 2: Audience Who do you aim to reach? Who do I want to reach? Do I know this person? What aspects of your need is not tailored to by anybody else? Where do you spend time online? So this section has just one question… How do you want to make your audience feel? Part 4. Who are your direct and indirect competitors?
Why should your ideal customer care about you rather than a competitor? What makes you different from your competitors? Check out their websites and social media profiles. What feeling do you get from their brand? Get in touch? Join the mailing list? Buy this product before the sale ends? What key words and phrases do they use? Do you notice similarities or patterns when you compare competitors? How would you differentiate from them?
Part 5. This list should relate directly to your goal and your deadline. Write our your goal again detailing the deadline.
Write out the path the you need to create to achieve this. Break down the specific tasks that need to be completed with mini-deadlines for each. Sample implementation list for a course launch Goal: By July 15th, I will have a mailing list of 5, subscribers. Path: To achieve this, I need to create an opt-in freebie relevant to my course and drive traffic to it. Tasks: Brainstorm opt-in freebie Draft content Design the layout Create signup form that links to the freebie Add the signup form to my website Add a popup form to my site Create an automated sequence to nurture subscribers Include links in the nurture sequence to resources and articles on my website Distribute the link on social media regularly Invite influencers to share this freebie Run social media ad to increase subscribers Create email launch sequence Create course landing page on my website Create cart for my course Draft course content Record promotion videos Plan social media content to raise awareness of my launch Create a countdown to close of cart.
The above plan is specifically for a course launch. Sample implementation list for services Goal: By September 10th, I will have consistent 10K monthly income based on 10 clients at 1K each recurring. Path: To achieve this, I need become visible to my ideal client who spends a lot of time on Instagram.
Ensure site looks great on mobile as instagram users are primarily using their smart phones. Set up invoicing for repeat payments Set up payment gateway to receive payments.
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